67% of the British public associate Easter with… Bank Holiday.
The first thing that comes to mind for most people when thinking about Easter is a day off work, hot cross buns and chocolate eggs.
The traditional meaning of Easter is not really publicised or celebrated by the majority of people in the UK.
Easter is the eldest and most important festival of the Christian church. Easter is the celebration of the resurrection of Jesus from the tomb on the third day after his crucifixion. Only 55% of the British population associate Easter with Jesus.
Today Easter is seen as more of a ‘commercial holiday’. Where the new tradition is indulging in unhealthy food for the holiday, waking up late, buying chocolate eggs for the kids and enjoy a family meal & movie. 76% of the UK population associate Easter with Chocolate eggs.
Easter has been consumed by the forces of commercialisation. The commercialisation of Easter, just like the commercialisation of Christmas. It is not particularly resonant with the essence and meanings of those events.
Brands like Lindtt and Cadbury’s thrive during the Easter period. However in the recent years people have spoken out about the word ‘Easter’ being used in these big branded marketing schemes. Many people have taken offence to the lack of religious background in the advertising, particularly with Cadbury’s Easter products.
Cadbury’s has entirely eliminated use of the word “Easter” on the packaging of their chocolate candy products. In order “to stop ‘offending’ other religions”. Which prompted David Marshall to set up the ‘Meaningful Chocolate Company’, in which his Fairtrade charity “Real Easter Egg” puts the religious message on to the packaging.
“It’s deeply disappointing and shameful that some of the biggest companies in the country are censoring the centuries’ old tradition.
“It shows they’re insensitive and uncomfortable with the Christian faith.”
The unnamed spokesperson of Cadbury’s, denied that political or religious correctness is behind the move.
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this — it is very obvious through the packaging that it is an Easter egg,”