Exhibition in Hayward Gallery has a secret behind it that wasn’t quite understood

Hayward gallery
Hayward Gallery entrance, taken by Georgina Blackwell

A free exhibition made by Emmanuelle Lainé and supported by Fluxus Art Projects opened in the “HENI Project Space” in Hayward Gallery however the message wasn’t quite understood.

When

The exhibition opened on the 25th of October and will close on the 24th of December. It is open from 11am until 7pm every day except; Tuesdays when it is closed and Thursdays when it is open later, until 9pm.

What

The exhibition is specific to the site and is called “Learn the rules like a pro, so you can break them like an artist!”. Lainé has covered spaces with familiar objects, organic materials and life-sized imagery. Making an unsettling and disorienting environment to explore industry, display and contemporary workspace.

Walking into the exhibition you see familiar objects spread all around a room. Objects such as suitcases, shoes, jackets, desks, notepads, mugs, nuts, pens, apples, water, toothpaste, headphones etc. It all seems a bit random, until you go to the back of the room. You see it all come together with blown up photographs.

This affect does not seem to be successful. Many people walked into the room, had a quick look and left. Thus not really exploring the exhibition and finding the big picture.

Hayward gallery
The hidden meaning of the exhibition, taken by Isabella Ehrlicher.

When talking to those who really looked around the exhibition, the comments were very positive. A student, Isabella Ehrlicher, said “I think there is so much hidden in this exhibition that you don’t see in the beginning”. Another interesting comment was from a middle-aged woman, Launa Cunningham, who said “Clever, disorientating”. Matching up with what the artist was trying to achieve.

Success? 

Lainé definitely seemed to get her message across to those that took the time and effort into understanding the exhibition. Did she possibly take a risk by hiding the part that brings the exhibition together at the back? For people to have to find rather than not immediately see?

Georgie