The Telegraph’s techniques at drawing in a younger audience through Snapchat

Starting Monday and ending Sunday I followed The Telegraph’s posts on Snapchat. Done in an attempt to try and analyse the techniques that The Telegraph uses to draw in a younger audience. I successfully found three main techniques used.   The Telegraph sticks with its demographic successfully by sharing stories such as; Not understanding Bitcoin, […]

Do the positives of MOJO outweigh the negatives?

The use of smartphones is heavily changing journalism (MOJO), both in positive and negative ways. Positive Aspects  With this generation’s technological advances, we are able to use our mobiles to do almost anything. We don’t need to have camera equipment. Our phones have voice recorders, cameras, notes and you can buy extras such as microphones […]