Lectures

The importance of body language in journalism

The importance of body language in journalism


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Body language is the communication through gestures , movements , facial expressions and basically the positions of the speaker and the listener – in journalism the position of the interviewer and interviewee. Body language allows journalists to gain a greater insight into the character of the person that they are interviewing. In an interview , body language is very important , as within a ...

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What is the point of analytics in the newsroom?


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In the past, newspapers could only see how much papers were sold and that was the sole data available to them, used as a measuring stick to analyse how the paper is doing. However, due to the rise of modern technology news corporations have had to adapt to providing instant news. The most efficient way of providing a constantly developing service is to use ‘analytics’, in other words, ...

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