Live blogging is used to have a rolling coverage of something such as a live event, for example a product launch or an election. An example used by the BBC is live text coverage of football games. It is different to blogging as this is not updated, once it is posted it is not necessarily updated.
It is used to keep readers informed of the latest updates of the event at the time, for major stories it can deliver significant information more quickly than it would creating a blog post from scratch. It also allows the writer/s to link sources, whether it be a tweet, an audio interview or a video.
What are the benefits of live blogging?
It can create and encourage conversation, it generally attracts more readers if they are interested in the event that is being blogged, and new sources can be added at any time while the blog is live.
What are the negatives of live blogging?
Stories without a defined timescale could become get long and confusing – a journalist may end up feeding the readers with raw material, as opposed to telling a story.
What Live Blogging Platforms are there?
24liveblog, Scribblelive, Storify, CoveritLive.