Since the ‘social media era’ of journalism settled into society about ten years ago, it has thoroughly altered the way writers play their part in updating the masses on the latest news.
Although it’s clear that the original format of journalism, the print newspaper, is becoming a thing of the past, a journalist’s role is still to assemble fair, interesting stories that will entice a reader – whether this be them picking up the latest edition of the Evening Standard, or their phone to a notification from BBC News.
The task of the modern journalist is to create exciting news stories faster than citizen journalists and creators of user generated content; for instance, if user generated content such as Coca-Cola’s ‘Share a Coke’ campaign is shaking up social media, it is a journalists duty to create an article about it and incorporate more statistics about the campaign than a citizen journalist could – thus using buzzed topics in the public interest to bring the attention back to the news.
However, what sets industry journalists aside from both citizen journalists and user generated content is their ability to write professionally about the facts of a story, rather than getting caught up in a scenario that they feel too strongly about to produce a biased article. By doing this, they keep the art of journalism alive, and ensure that it will not be overtaken by improper writers.