Editorial issues arising with web analytics

Editorial issue possibly arising with analytics
Source: PublicDomainPictures.net

Analytics enrich the newsroom giving insight into audience and content performance. If any what editorial issues could arise?

Public interest should be the compass of a news editor. While editors use analytics to see which headlines are working best, this doesn’t mean editors should use click bait as a means of maintaining and gaining their audience. Such strategies arises editorial issues concerning their publications credibility amongst other things.


While analytics are a great tool for any editor, there’s a possibility they too job to AI. Especially if they let data control the way the conduct themselves professionally. AI already plays a part in some financial and sports news organisations. AI is expected to replace workers in the finance and construction industries.