Following The Telegraph’s Snap chat for 5 days

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Snapchat subcribe telegraph
And the observation begins…

Monday to Friday last week (22/10), I followed the telegraph on snapchat. As the influence mobile phone revolutionises the news industry.  I noticed The Telegraph implementing ads into the snapchat feeds. Younger people tend to use the snapchat platform. They mix pop culture tie domestic politics and also global stories found in the mainstream.



“A disease from the middle age is back for under 30s”.

The nature of this article could be why The telegraph have published it on snap chat, aiming for a audience under 30 to whom it may appeal.



Tuesday follows the global story of the murdered journalist.



On Wednesday we saw a story about a businessman trying to cover up his sexul harrasment.



On Thursday we saw another post specifically aimed at young people, like Monday’s story this one was also about a disease. To raise awareness on sexual health.


On Friday The Telegraph mention Sir Phillip Green’s involvement in the MeToo scandal. This is relevant to a younger audience as they are the future employees of senior work staff, some who have been caught out exploiting their positions of power in dreadful ways.
the reach snap chat article










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