What is the point of analytics in the newsroom?

In the past, newspapers could only see how much papers were sold and that was the sole data available to them, used as a measuring stick to analyse how the paper is doing. However, due to the rise of modern technology news corporations have had to adapt to providing instant news. The most efficient way of providing a constantly developing service is to use ‘analytics’, in other words, monitor what people are most interested in and design their content to meet these requirements.