Social medias’ filter bubbles

After examining my social media news feed, it is plainly obvious that there are many filter bubbles and echo chambers in which I fall into.

Firstly, there is definitely a high coverage of celebrity news on Snapchat. The Kardashians appear a lot, along with fashion, arts and music.

There is no politically or scientifically governed content at all. 

This is rather different from Twitter, however, which carries a myriad of political, scientific, celebrity and arts news.

Perhaps it is the 140 character cut-off that allows for all types of news to be widely cast – people are arguably more likely to read due to the short summarisation of the news.

The use of hashtags also allows for the news that generally concerns the most people to be readily available to read.

Hashtags also allow people to view news that may not appear on their newsfeeds, allowing people to break out of their filter bubbles.

All social media outlets offer differing genres of news. It tends to be the websites and apps that allow people to have their say (such as Twitter) that give the most varied range of news.

Digital developments; how they affect journalism

The globalisation of modern technology (tablets, phones and laptops) has increased the level of accessibility to the news.

As a result, people are more interested in the news because they are much more subject to news stories that affect them.

This increased accessibility allows people to form their own objective and impartial opinions on news stories; they are able to view more accurate news stories as they choose the news they are subject to.

This level of filtering also allows people to choose to view news stories that are relevant to them specifically – however, this can be both a pro and a con. It can lead to the emergence of ‘filter bubbles’ and can limit peoples’ intake of the news.

The growth of digital journalism has, however, increased the amount of fake and misleading news stories online. Social media has been the biggest ‘middle-man’ between fake news outlets and its readers.

Subsequently, we see how the growth of the digital world has increased both the level of accurate and accessible news, and the amount of fake news online.

Significant developments of the Reuters Digital News Report 2018

The multi-faceted nature of modern technology allows for rapid globalisation of the news amongst modern developing societies.

People are able to actively switch on mobile notifications to receive alerts for areas of the news that affect them greatest for whatever reason (e.g. spatially or occupationally) and are subsequently able to stay informed about such stories.

This level of specialisation, which is so easily accessed by the public, means that there is a faster a dispersal of personally relevant stories to relevant people.

In addition to this, people have the option to be subject to alternative and partisan news websites. This not only allows great accessibility to personalised areas of the news, but also to the controversial views not necessarily covered by mainstream outlets.

Research shows that in the past, the life span of such alternative views has been much shorter, and that people tend to rely on the safety of the mainstream media, however recent evidence has suggested a fall in the reliability of mainstream outlets, especially social media.

As a result, we see a growing dependency upon these partisan news outlets to deliver authentic, first-hand news.

Allow me to introduce myself…

Should you stumble upon this particular post whilst lost amongst the ‘www-dot’ (so to speak), then hey! Welcome to my WordPress site; allow me to introduce myself…

My name is Arun. I am a first year journalist student at London South Bank University. This site aims to act as an online portfolio of my written content, whether it be articles concerning the (often unprecedented) choices and decisions made by local councils, the transmutation of social media giants, or reviews of my favourite musicians, restaurants and experiences.

Regardless of what you may be reading on this site, please do get in touch via email to chat, comment or even criticise –

Have a wonderful day,