Essie Buckham the creator or Fortie Label

FORTIE LABEL – FASHION SCOUT

Essie Buckham’s made her big London fashion week debut on Friday the 16th of Feb. Having won Fashion Scout’s Merit Award she was able to show off her talent at LFW18. As she received a fully sponsored catwalk show hosted by Fashion Scout. Before The Merit Award she already had the likes of Rihanna and Jorja Smith wearing her brand and supporting her. Which is a brilliant achievement.  The collection she created was my favourite one of the day. She brought all her game into this show, by creating incredible looks. When the show ended I got a chance to have a quick interview with her to discuss her catwalk show.

 
Fortie catwalk show at Fashion Scout, London Fashion Week 2018

“SO I’M JUST WONDERING WHERE YOU GOT ALL YOUR INSPIRATION FROM AND HOW YOU PICKED YOUR DESIGNS?”

“It was inspired by video vixens of the 90’s and noughties, just classic R&B videos, Hip-Hop videos.”

Fortie catwalk show at Fashion Scout, London Fashion Week 2018 .Her inspiration came from the women in those music videos and how men in Hip-Hop were portraying the women, as just ‘women, money, weed or alcohol’. This inspiration was taken and showed in her looks. Her first model was male, wearing a big fur coat and chinos. Splashing money around. The male model gave his fur coat to the female model, who was wearing a dark brown swimsuit which was collaborated with Louisa Ballou.

The Merit Award winner wanted to create a ‘new’ uniform for the women, as she said “every woman kind of relates to being objectified at least once in their life”, the show she wanted to put on and the looks she wanted to create were meant to make women feel ” more fierce, fearless and like a tough bad b****”

 

“HOW DOES IT FEEL TO HAVE RIHANNA AND JORJA SMITH WEAR YOUR CLOTHES ?”

“It feels great. It’s amazing, they’re all very supportive. Females in the game that just love my stuff and I love working with them and they have their ideas of doing custom things and they’re not afraid to push the boundaries with silhouettes and pattern cutting, or embroideries or crazy hand painted stuff.”

It isn’t easy being a WOC in the fashion industry but she is still going at it and creating one stunning look after another. She worked very hard to get to where she is today, and is still working hard to achieve her goals. “I never thought I would be here” said Essie.

“BEING A POC AND A WOMAN IN THIS INDUSTRY, IS IT TOUGH?” 

“Its very tough, its been a struggle to get here in a sense. I don’t think of that, I don’t rely on that as an excuse. I just want other POC’s to see what I’m doing. To see all these beautiful women of colour and men of colour killing it. Just the visibility is important. When I was growing up I didn’t see that.”

Essie wants to be an inspiration for young people of colour, that they should believe in their dreams.