Social media plays a crucial role in our lives– and is not just used for the purpose of entertainment anymore .
Today media platfroms have a huge impact on all of us , they may even have an effect on the democratic process as many of high political standing people have already acknowledged –and some of the tools that enable the social media to do so are the filter bubbles and eco chambres.
Filter bubble is when people are isolated from the information that disagrees with their points of view , and the algorithm of the website is designed in the way that makes sure that users get suggested content based on their search history .Echo Chamber is when users(usually with common interests) , continue repeating the information(such as reposting) -which explains why it is called an Echo chamber , as the information echoes around the media platform.This may lead to the spread of the false information/ propaganda in which the viewers of such content would be persuaded to perceive the given information as legitimate.
For instance, in the Russian social network ‘Vkontakte’ , which is an analogue to ‘Facebook’ , particular songs are suggested to the user , based on his or hers musical taste , which is identified through the music history of the user- this is an example of a filter bubble.
An example of eco chamber in the same network is that there are various public groups that post photoshopped photographs of celebrities , as well as random texts or quotes , and state that they are written by famous people –when they are actually not. The users of the network ‘share ‘those posts with their followers- which then continues , and the same post , with the same piece of information , is being passed on to different users .