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What are SEO’s?

 

SEO’s (Search Engine Optimisation)

This is the process used in order to allow a website to maximise the potential that it has to be found in search engines. There are different techniques that can be used such as:

  • Key words: Words that can be used in places such as the headline
  • Key words in the slug, permalink and body of the text
  • Hyperlinks to other websites, which could lead to backlinks from other content creators
  •  Link social media accounts
  • Key words in Metadata
  • Names of image files
  • SERP (Search engine results page)
  • An overload can lead to the site being blacklisted, which is difficult to undo
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