University: Access to higher education, or just another reason to drink?
The goal of my social media strategy is primarily to get people to visit my site, but also to engage with my audience and gain feedback on how my audience view my content, as well as promote my blog.
My audience is 18-25 year olds who are mostly going to be uni students and post-grads. To discover who my audience is I can use Twitter analytics which can be found by clicking on your profile and selecting ‘analytics’.
My competition comes from other bloggers of a similar age who are posting similar content to me- specifically bloggers in London who are posting about the area and what there is to do for 18-25 year olds.
To maintain an audience I aim to post content at least once a week with no more than 3 posts a week. This will ensure that my audience is getting regular content to read and enjoy, however they aren’t constantly reading posts which could be similar in topic.
I aim to tweet 8 times a day with at least a one hour gap between each tweet. This will allow my audience to keep updated on what I’m doing and when I will be posting new content, but won’t bombard them with useless information that could potentially irritate them and lose their interest.
I would say that posting content is best to do at 5pm as this is when a lot of students are finished with university or work and heading home, and therefore they are more likely to read my content on their way home.
In regards to tweeting I will post a morning tweet at around 10am and then tweet, roughly, hourly after that. 10am is when a lot of students begin their lectures and will be checking twitter before starting university, and this checking of twitter will be constant until around 10/11pm when they may decide to go on a night out or to get an early night depending on when they have lectures next. Tweeting hourly ensures that my audience will consistently be updated on what content I am viewing as well as creating, however they aren’t being overly bombarded by content.
Analytics and measurement:
It’s important to measure the success of your social media as it is primarily what promotes and drives your audience to your blog. To measure the success of my social media strategy I will be using analytics. Analytics allows you to view a 28 day summery which shows how many times you’ve tweeted, the total number of impressions on your tweets, total profile visits, mentions, and followers. The more impressions, mentions, followers, and profile visits I have the better my social media strategy is working, therefore showing its success.
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