Personal Analysis – Filter Bubbles and Echo Chambers

Filter Bubbles and Echo Chambers
Filter Bubbles Diagram

On analysing my twitter feed, it is clear to see how filter bubbles have limited the content that I am exposed to. Most of the people I follow are of a similar age to me and share similar music, makeup and fashion styles. Although this benefits me as I get to see things that I am genuinely interested in, it also limits the content that I am exposed to, so it’s very rare that I get to see content of other genres. My Instagram feed is another clear example of a filter bubble that I have managed to get caught up in. Whenever I like or comment on a post, similar content then appears across the rest of the site causing me to continue engaging with the same type of posts. The adverts on that appear on Instagram are also part of a filter bubble as they display events, businesses and accounts that either relate to your click history or are within the local proximity. 

Echo Chambers are another prominent feature that I have found myself entering on social media. As a lot of the people I follow on twitter are labour supporters, I am always exposed to a lot of support for Jeremy Corbyn and his policies and a lot of backlash towards Theresa May and her actions. This content is retweeted and shared amongst the people that I follow making it hard for other information to appear on my feed. As this idea is continuously passed a long through peers and like-minded people, it is hard for conservative supporters to express their opinions and argue with the comments as they are typically outnumbered in this sense.