Analytics Overtake

The use of analytics is taking over news rooms and dominating the content that we see. Particularly for online media sites such as the BBC and ITV news, the use of analytics has seen a significant rise. With an abundance of readers moving from print media as their dominant information source, to online news, the use of data that forms analytics helps filter and understand what type of stories readers respond to the most.

With every article we click on, be that through social media or a direct link to the webisite the company can monitor us. They know how long we viewed a video or article for, if we read the whole text, if we viewed it from a phone, desktop, laptop or tablet. Everything goes towards measuring the popularity and views on each story posted by a news company. 

Main news stories and the placement of a story on each website, all comes from what us as viewers click on and enjoy to read, just because a story is important doesn’t always mean it will attract readers attention, more popular stories can be found and moved to the main story section of the page. Companies can meausure if short or long stories appeal more to readers and adjust the word count to increase the chance of an article going viral.

Social media also factors in with analytics showing what percentage of readers access the article via a link through social media. Producers of this content can then decide if an image or video linked to the article has any impact on the readers choice to click on it.