How the telegraph uses snapchat

Snapchat has become one of the most uses social media outlet in recent years and the Telegraph is one of many news outlets that use it to connect with a more youthful audience.

The Telegraph uses it as a way of becoming more youthful themselves. They tend to discuss celebrity gossips such as Logan Paul and his video of a dead man.  

They also discuss a lot of the political topics but it is the way in which it is presented and they do with massive images of the people the discuss and they include a powerful heading to engage their target audience.

They also have a link for viewers to swipe up to read more information. This helps the reader carry on reading if they want to know more information.