I would suggest the most important trend revealed by the 2018 Reuters report is the move of the
reader away from what had been perceived to be the media diet of the future (that being spoon fed
from major social media players) and back towards a model in which high quality reporting is valued,
for example in 2013, 51% of people claimed to use social media on a weekly basis to view the news.
The report states that this has dropped to 45%, a 6% decrease.
This trend is also evident in the UK, reports from the well-known newspaper ‘The Guardian’ show
that since moving from an ad-income based system to a model of donation, the paper has earned
enough to keep its presses rolling.
If this model proves as successful as it seems the future of the free press could be assured.
This could also however show a trend of people viewing information in the echo-chambers they
have created for themselves into a larger version created for profit, moving from relatively small and
seldom accredited online communities to larger organisations for their news.
This could be a good development as larger organisations are easier to hold accountable, but it could
also just be a reaction to the ever-present issue of ‘fake news’ and a panicked move back to the
It should also be noted that just because an organisation is large, being such does not insulate it
from becoming overarchingly biased like Fox News, a large news organisation based in the USA
whose political leanings stray sometimes disturbingly far right.
So, it is still to be seen how this trend will effect journalism as a whole, but in my opinion so long as
journalists remain loyal to the truth as opposed to demagogues and capital, it will prove to be an
overarchingly positive trend.