= Rich site summary / really simple syndication.
- A really useful way of getting other peoples content onto your website. its a feed that aggregates content from other peoples sites and displays it on your site usually with just the headline, a link and a few words about the content.
- Presents a constant update of news, even when you aren’t posting yourself. Give a sense of a live site, and you’re likely to come back to it.
- Helps make our site more visible.