Local corner shop has closed as the rent has increased by almost 40%. A protest ensued as this staple of the local community closes. The shop has been run by the family 52 years. Owner and community blames developers wanting to build flats and also the rise of chain supermarkets.  The

Analytics: why is it important?

Analytics refers to the process of deciphering the audience of posts and what and what does not appeal to them. An example of analytics in practise is finding out how many readers and using phones compared to desktop computers, the information gathered can be used to adjust the formatting of

Gate keeping and user generated content

Gate keeping refers to the filtration of the news, and the notion of journalists feeding readers with content geared towards them. It stems from the values of the news, and content which is culturally and topically relevant. If stories are geared towards what readers want then the readership will increase