Definitely not what we needed- review of Craig David’s Children in Need Single ‘All We Needed’
Craig David has apparently swapped chilling on Sunday with creating shit songs on Sunday
By Isla Russell, first year journalism student at LSBU
Forget Craig’s beloved 2000 hit seven days because here are seven adjectives to describe his latest single ‘All We Needed’- boring, embarrassing, tedious, lifeless, dull, shallow, and shit.
Craig rose to fame in 1999 with his classic garage tune ‘Re-rewind’ featuring Artful Dodger, which was followed by hits such as ‘seven days’ and ‘Fill Me In’. His success continued with 5 albums and 14 million record sales worldwide, resulting in the world falling in love with the cheeky Southampton born lad with a love for song writing, rapping, and producing music.
After a brief laps in the release of content from Craig in 2013 it was no wonder that the world was waiting with baited breath in late 2015 when he dropped his first single from his new album ‘Following My Intuition’, ‘When The Bassline Drops’. It was with mass hysteria that his tune was met and you couldn’t escape the song- every club, radio station, and retail store was playing it. Constantly.
And just when you thought we had the cheeky, yet down to earth, Southampton lad back where he should be, making banging tunes for the club, he releases his newest song ‘All We Needed’, the official Children In Need Single.
In typical Children In Need fashion the song is simply depressing and the video is not much better. Craig David in an abandoned building, with an orchestra behind him, and more close ups of his face than can be counted. Completely lifeless and void of any of Craig’s usual innovative and humorous lyrics, it’s as if the life has been sucked out of him. Even his performance in the video is completely void of any emotion- just because you have your eyes squeezed shut and your hands pulled up to your chest in fists it doesn’t make you passionate about what your singing Craig. For a more interesting video maybe try putting the camera in front of a brick wall and playing the song over the top.
Sorry Craig but on this occasion maybe you shouldn’t have followed your intuition.